Chaos Consulting is brought in when stakes are high and the conventional answer is the wrong one.
We help companies solve business problems that have a communications, perception, reputation, stakeholder, political, regulatory, or influence dimension. We diagnose before we prescribe, then build the strategy and help execute it.
The problems we solve
They come to us because something important needs to move. These are the situations that usually start the conversation.
"The market does not understand us."
The business has evolved faster than its positioning, reputation, or public story. Customers, investors, and the press still describe a company that no longer exists.
"We are entering a new category."
Customers, investors, media, policymakers, or other stakeholders need to understand something unfamiliar before they can support it.
"We have a perception problem."
What people believe about the company is beginning to affect growth, recruiting, sales, partnerships, regulation, investment, or reputation.
"We are entering a high-stakes moment."
A launch, acquisition, funding round, expansion, leadership transition, regulatory shift, lawsuit, or controversy requires more than routine communications.
"The issue is becoming political."
A business question is beginning to involve elected officials, regulators, activists, media, communities, or public opinion.
"Our CEO needs a stronger platform."
Leadership needs a clearer voice, stronger positioning, greater credibility, or a more deliberate public presence.
"Something is moving online and we do not fully understand it."
A TikTok, Reddit thread, creator, review pattern, meme, search result, employee post, or online community is beginning to shape how people understand the company.
"We have a complicated problem and no obvious owner."
The issue touches multiple functions and nobody can solve it from inside a single silo.
How we work
Traditional agencies are built around capabilities, so public relations firms find public relations solutions and digital agencies find digital solutions. Our first obligation is to identify the actual problem. If you ask for PR and your real problem is positioning, we will tell you. If the actual problem is operational, we will tell you that too.
How an engagement worksEvery engagement starts with the business objective. Then we work through six questions, in order.
What we do
The problem determines the work. The answer might be media, an executive strategy, proprietary research, a coalition, a complete repositioning, or fixing something inside the business before communicating externally.
Clarify what the company needs to be understood for, and to whom.
Understand what search, social, creators, reviews, and AI systems say about you before deciding how to act.
Make leadership more deliberate about the public role it plays.
Counsel before, during, and after high-pressure situations.
Connect policy objectives with the broader public narrative.
Earned media used to accomplish a business objective, not to count clips.
Reach the people capable of affecting the outcome, wherever they are.
Build the systems and senior leadership required to communicate consistently as you grow.
What clients say
"Chaos Consulting fundamentally understands the digital landscape of today and how influence moves. Without them, a regulatory issue could have cost us millions."
"We engaged Chaos Consulting when we were bringing a new vertical online. Their guidance not only helped shape the eventual product but also helped us position for an opportune exit sooner than we were expecting."
"They get it over there. Full stop. Adrianna and her team's ability to drill down to identify the real problem and work with our team to find a solution that actually works is unmatched by any other consultants we've worked with."
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